Gravity Coffee turns ads into mini TV series
New Zealand ad agency Special Group has devised a series of ads for Gravity Coffee that have taken the form of a mini TV series.
Created by production company Robbers Dog and directed by Tim Pierce, the campaign involved recruiting an intern for NZ radio station MoreFM, flying her to El Salvador to find coffee beans, bringing them back to Gravity HQ in Auckland to learn how to roast them and get barista training, then returning to the radio station to make ‘the coffee of her life’.
The trip was filmed and the resulting five, 45 second ads ran at the same time each night on TV, after the news.
The Kiwis put us to shame. Punchy and entertaining. Well done.
Very fresh.Nice job fellas
NZ has always been the place for episodic tv spots. They have so few tv channels that most of the country get caught up in the story line. Fern Leaf Butter and Drink -Driving were absolute classics.