F.Y.I.

Greening Australia appoints Haystac Dentsu as its PR agency

National social relations agency Haystac Dentsu has been appointed PR agency of record for Greening Australia, following a competitive pitch process.

The announcement:

As one of Australia’s leading environmental organisations, Greening Australia is committed to tackling Australia’s greatest environmental challenges in ways that support local communities, economies and nature, with restoration and climate adaptation projects across the country.

Haystac Dentsu will lead Greening Australia’s PR strategy and execution nationally, focusing on supporting the organisation’s five major projects; Nature in Cities, Reef Aid, Tasmania Island Ark, Great Southern Landscapes and Thriving on Country.

The team will also develop and drive a national campaign in the lead up to Greening Australia’s 40th anniversary next year.

Greening Australia director of marketing and communications, Kate Smith, said the team is excited to be working with Haystac Dentsu.

“We’re proud to be working with an agency that aligns with our company values and approaches PR strategically, with a focus on consumer insights and a commitment to delivering true brand impact.

“Haystac Dentsu has already supported us across a range of projects since being appointed, helping us to connect with our target audiences,” said Smith.

Haystac Dentsu Managing Director Simone Pipkorn said the team is thrilled to be adding Greening Australia to its portfolio of clients.

“Over the past 40 years, Greening Australia been tackling Australia’s environmental challenges head on, delivering significant positive impacts in restoring Australia’s natural landscapes. Our team is passionate about helping Greening Australia tell its story to consumers, corporates, landholders and philanthropists to generate greater support for the incredible work they do,” she said.

Haystac Dentsu’s client portfolio includes Dairy Australia, Bunnings, Melbourne City Mission, Sigma, Sanofi, DoorDash, Victoria University, Warner Bros, Jaguar Land Rover, OFX, Equifax and many more.

The company has offices in Melbourne, Sydney and Brisbane.

Source: Haystac Denstu press release

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