Greenpeace banner pressures PM to keep her word on coal

Greenpeace has targeted promises made by prime minister Julia Gillard last year with a 200m-long banner laid at the foot of a coal power station.

The green group claims that Gillard has gone back on promises made in 2010 – that no more coal power stations would be built – with plans for coal group HRL to build a plant on dairy farming land.

Activists got up at 4.30am this morning to lay the lettering, which reads: ‘Julia. Keep your word on HRL’, at a power station in Morwell, Victoria.

The campaign was devised and executed by Greenpeace’s communications team.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.