Greenroom Digital and CSM launch direct-to-consumer marketing platform
Melbourne-based digital agency Greenroom Digital has launched Greenroom Connect, a new performance marketing platform aimed at assisting clients achieve commercial growth from audiences in sport and entertainment.
Greenroom Connect has launched in partnership with CSM Sport & Entertainment, and drives real-time communications through technology and accelerated data connectivity.
Greenroom Digital founder Nick Biggin
Greenroom Digital and CSM first partnered in 2018 to develop digital and data-led strategy to activate partnerships through sales.
Greenroom Digital said the direct-to-consumer platform has been launched to enhance the digital and data capabilities agency, to provide a genuine point of difference in the combined offering.
The new Greenroom Connect product aims to provide a better understanding of target audiences and the ability to automate segmentation, ensuring the client message is communicated at the right time.
Greenroom Digital co-founder and CEO Nick Biggin said the new platform will allow the agency to access “huge untapped opportunity” for partnerships using data-led performance marketing.
“What was missing in the industry was a cost-effective platform that accelerated commercial returns for both brands and sporting organisations,” he said.
“Greenroom Connect closes that gap and unlocks immediate incremental commercial opportunities through a deeper understanding of the specific interests of fans.
“We’re delighted to be offering this new service worldwide in partnership with CSM. The fan experience is at the heart of everything we do, and we see this as a really exciting step forward to reinvigorating the global sports economy that has been hit so hard by COVID.”
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The platform will sit alongside Greenroom’s suite of fan engagement products, focused on data acquisition and deeper audience insights.
CSM Group CEO Matt Vandrau said: “When we launched our partnership with Greenroom two years ago we were ahead of the sports digital marketing curve.
“The further expansion of our capabilities with this real-time, direct-to-consumer performance marketing platform gives us yet another unique point of difference in what we can offer both brands and rights holders.
Greenroom’s local clients include the AFL, Australian Grand Prix Corporation, Newcastle Knights and Gold Coast Titans, and internationally they represent Major League Baseball, the England Cricket Board and more.
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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CSM
CSM Sport & Entertainment
Greenroom Connect
Greenroom Digital
Matt Vandrau
Nick Biggin
