Greyhound Racing NSW has launched a campaign to promote the second year of the TAB Million Dollar Chase.
The campaign, titled ‘Poetry in Motion’, seeks to showcase the grace and athleticism of the greyhounds as they run by featuring last year’s race winner, Mystic Riot.
Proceeds of the tickets to the race will be donated to Greyhound Racing’s not-for-profit initiative, Greyhounds As Pets.
Tony Mestrov, CEO of Greyhound Racing NSW, said: “This is a tremendous and very significant event for greyhound racing, which will showcase our sport to a much wider audience. This historic telecast will mean that our race – the world’s richest greyhound race – can now be seen in the living rooms of all Australians. I’m delighted that this event, through ticketing proceeds and donations, will support our GAP program, which is a key plank in the industry’s commitment to rehoming retired racing dogs.”
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Banjo’s managing partner, Andrew Varasdi, said: “We’ve been working closely with Greyhound Racing NSW to develop a campaign that not only drives awareness to the world’s richest greyhound race but celebrates and continues to educate people about what magnificent athletes and animals greyhounds are in every way.”
The print execution for the Million Dollar Chase
The Million Dollar Chase will be broadcast live on free-to-air television on 9Gem on 18 October.
The campaign can be seen across digital and print in The Daily Telegraph, and on Nine and Sky Racing.
Credits
Greyhounds NSW
Tony Mestrov – Chief Executive Officer
Nick Babos – General Manager, Commercial & Marketing
Brad Adam – Head of Media
Alex Thomas – Head of Marketing
Liam Tapper – Manager – Marketing and Digital
Russell Feilen – Director – Another Great Idea Co.
Banjo Advertising
Ben O’Brien – Creative Director
David Jones-Hawke –Art Director
Andrew Varasdi – Managing Partner
Andrew Griffiths – Business Director
Scott Ferrier – Account Executive
George Sada – Head of Broadcast
Angelita Gandakusuma – Production Manager
Inyoung Hu – Design Director
Tim Casey – Retoucher
Production
Director – Simon Harsent @ Pool Collective
Photography – Simon Harsent @ Pool Collective
Producer – Belinda Dean
DOP – Matt Stewart
Editor – Michael Hoolihan
Flame Artist – Tim Hannah
Thump Media
Chris Franke – Director