Grill’d appoints Carat as media agency of record

Carat Australia has won a competitive pitch to win to win the account of burger chain, Grill’d.

The win, which takes effect immediately, will see Carat take on Grill’d’s media responsibilities.

Carat’s appointment is the first time Grill’d has had a media agency.

Joseph Pardillo, Carat Melbourne’s managing director, said of the win: “The team has been a huge fan of Grill’d – their burgers and the work they do – for a long time now, so to have the opportunity to work with them as their first agency partner Is fantastic.
“They are a force for good and an exciting category disruptor. We look forward to getting started.”

The announcement follows other recent wins for the agency following competitive pitches including alcohol delivery service, Jimmy Brings, and the retention of The West Australian Government and Microsoft.


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