Grill’d roasted over ‘offensive’ in-store posters by Standards Board
ASB: “Shit has no relevance to the advertised product”
Burger chain Grill’d has been given a grilling of its own by the advertising watchdog and ordered to take down a series of offensive in-store posters.
The Advertising Standards Bureau ordered the posters promoting chicken schnitzel burgers be taken down after consumers complained.
“This advertisement is in Grill’d stores and features an image of a schnitzel burger and the text, ‘The Good ScHnITzel’ The letters S H I and T in the word schnitzel are highlighted so they stand out. There is a poster featuring this advertisement and a hanging menu board,” the ASB said.
They don’t need to take down the posters, they just need someone with a black marker to colour in the C & the H.
Wow! This is fun advertising that perfectly suits the Grill’d brand. If people are offended by potentially seeing the word SHIT, they should probably have a good hard look at what’s important in their own lives.
Surely what’s more offensive is that they contain “activated charcoal.” WTF??
Some people have too much time on their hands!
Been into Grill’d a few times and never noticed the “shit” reference. Thank god someone complained so they could save the world and bring my attention to it.
Nanny state…
I find it hilarious
“Shit has no relevance to the advertised product”
Looking at the ‘activated charcoal’ patty however…