Grill’d uses heatwave in promotion rewarding cardholders with freebies
Grill’d has followed up its controversial decapitated cow ‘infomercial’ to promote its grass-feed beef with a temperature controlled promotion that will see the takeaway chain give away free burgers, beers and other deals once the mercury hits a certain point.
Consumers interested in the freebies need to sign up to the Grill’d Facebook page and pick up a free ‘Meatwave’ registration card at their local Grill’d.
On Monday of each week of the promotion, a temperature target will be announced online and when the thermometer hits the target, the region will be highlighted as ‘active’ giving the ‘Meatwave’ cardholders the chance to visit their nearest restaurant and claim their free item or deal.
Grill’d founder Simon Crowe said in a statement: “Australians love to talk about the great weather and, as Grill’d is a 100 per cent Australian born and bred business, we’ve decided to take this one step further and celebrate the heat the best way we know how.”
Massively complicated promotion. Clearly not aimed at growing foot traffic, simply aimed at increasing the length of marketing WiPs.
This is such a confusing promotion. How do you know when the deal unlocks?
Not sure that I’d really feel like eating a burger when it’s particularly hot?!?
What does the weather have to do with burgers? Makes no sense to me