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Grolsch graffitis Melbourne tram and Sydney bus

Pacific Beverages has commissioned local street artists to graffiti a Melbourne tram and a Sydney bus as part of a campaign by Pacific Beverages to push the ‘creative, characterful’ credentials of its Dutch beer brand Grolsch.

The artists were given complete creative freedom – as long as the piece was Grolsch-inspired – with only the silouette of beer’s trademark swing-top bottle standing out.

Pacific Beverages worked with Melbourne agency Hunter on the campaign.

#86 from Hunter on Vimeo.

The tram is still operating in Melbourne, and will carry the graffiti until June.

The idea follows shortly after Pacific Beverages, and agency TKM9, projected video content for Peroni on to buildings in Sydney, Melbourne and Brisbane over Easter.

Peroni Projections from tkm9 on Vimeo.

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