Grolsch graffitis Melbourne tram and Sydney bus
Pacific Beverages has commissioned local street artists to graffiti a Melbourne tram and a Sydney bus as part of a campaign by Pacific Beverages to push the ‘creative, characterful’ credentials of its Dutch beer brand Grolsch.
The artists were given complete creative freedom – as long as the piece was Grolsch-inspired – with only the silouette of beer’s trademark swing-top bottle standing out.
Pacific Beverages worked with Melbourne agency Hunter on the campaign.
So this is just a tram wrap…..which has been done a million times… I seem to remember a few years ago artists actually painted onto the vinyl before it was applied.
sell outs yo! what would your boys back in the burbs say!?
nah, only joking. i like it, good effort
What i find most amazing is how hard the dudes who dress up a tram with all the decals work, and how awesomely complex that job alone is.
Hats off to those dudes.
I love it when brands co-opt street culture. it’s really fresh, and edgy too. from now on, i only drink Grolsch. and if any of my friends ask, i’m going to tell them to drink Grolsch as well. we should all be cool.
Yes, it’s a tram wrap, but a pretty slick one at that.
Every time you see a TVC, do you say, oh *yawn* that’s been done before?
Cool tram art aside, I’m just inspired to be so damn underground that I have to have my face pixelated.
@Ben, was more a reflection on the Heading “Grolsh Graffitis a Tram” But Idea and execution is nothing new so felt a little cheated as it’s not really news worthy, and when i see a TVC that is rehashing past ideas… i switch off.
should have chucked some skateboarders in there for MAXIMUM STREET CREDZZZ
Nice to see it happening on big brands but I still think I’m a bigger fan of what Pepsi Max has been doing on Greg Murphy’s V8 Supercar this year.
It’s really difficult not to be corny when brands do this. The ones that do/did it well already have some link to art in general or a perceived connection to this artform that already exists. It gets corny when it just kind of shoehorned in, it feels like it doesn’t make any sense.
For good examples I’d look towards Absolut, Carhart and Adiddas.
I can see where it’s come from, noticing an increase in Grolchs’ street pressence, but I think going the graffitish route was kind of lazy, they could’ve looked to what is the next thing in terms of creative art on the streets to utilise. The tram wrap is a bit of a backwards step.
ps I love graff and glad those guys got some work, would be nice to paint directly on the tram