Group M creates specialist e-commerce team led by Roger Dunn
WPP’s media investment arm, Group M, has launched a dedicated Australian e-commerce team, to be led by Roger Dunn.
Dunn joins from Group M agency Mediacom, where he was head of digital and then head of e-commerce and CX across four years.
Dunn joins from Group M agency Mediacom
Group M’s Australia and New Zealand CEO Mark Lollback said the creation of the team, and Dunn’s appointment, will strengthen the group’s media agencies.
“Commerce is an important area of focus for our clients. Roger is an absolute expert in the e-commerce space who built MediaCom’s successful e-commerce specialisation,” Lollback said.
“Bringing his talent into a group role and creating a dedicated a centre of excellence will enable all our agencies to better integrate e-commerce into client strategies.”
Dunn said of his new role: “E-commerce marketplaces provide a unique set of opportunities which requires new skill sets and services. Companies like Amazon and its competitors can close the purchase loop and link advertising through to sales with their rich first-party shopper data. I’m passionate about helping brands leverage these new and untapped advertising opportunities.”
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
Linkedin
Congratulation Roger and GroupM!
User ID not verified.