Group M creates specialist e-commerce team led by Roger Dunn

WPP’s media investment arm, Group M, has launched a dedicated Australian e-commerce team, to be led by Roger Dunn.

Dunn joins from Group M agency Mediacom, where he was head of digital and then head of e-commerce and CX across four years.

Dunn joins from Group M agency Mediacom

Group M’s Australia and New Zealand CEO Mark Lollback said the creation of the team, and Dunn’s appointment, will strengthen the group’s media agencies.

“Commerce is an important area of focus for our clients. Roger is an absolute expert in the e-commerce space who built MediaCom’s successful e-commerce specialisation,” Lollback said.

“Bringing his talent into a group role and creating a dedicated a centre of excellence will enable all our agencies to better integrate e-commerce into client strategies.”

Dunn said of his new role: “E-commerce marketplaces provide a unique set of opportunities which requires new skill sets and services. Companies like Amazon and its competitors can close the purchase loop and link advertising through to sales with their rich first-party shopper data. I’m passionate about helping brands leverage these new and untapped advertising opportunities.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.