Group M promotes Nicole Turley to client consultant at Finecast Australia

WPP’s media arm Group M has promoted Nicole Turley to the role of client consultant at Finecast Australia.

Group M launched the addressable TV business in Australia last month and simultaneously announced Group M’s VP of media and activation at [m]PLATFORM Brett Poole as its managing director.

Turley has been promoted to Finecast Australia’s client consultant

Turley was previously the chief investment and growth officer at MediaCom.

Prior to her five year stint at MediaCom, Turley was the national investment director at Starcom Australia.

In her new role, Turley will be responsible for working with Group M’s agencies to integrate Finecast and addressable TV into client strategies and planning frameworks.

Turley said addressable TV is the future of television advertising.

“This is an incredible opportunity to be part of that, work with our broadcast partners at Seven, Nine, Ten, MCN/Foxtel and SBS and drive the growth and expansion of addressable TV in Australia.”

Poole said in a statement: “Nicole is one of the best TV buying talents in Australia and we’ve been lucky to have her within GroupM at MediaCom. We are thrilled to have someone of her calibre join the team to supercharge our growth and support the team.”

Mark Lollback, GroupM Australia and New Zealand CEO, added: “Since launching to the market Finecast has been received incredibly well by clients and the team has been doing an incredible job. To keep up that pace, ensure continued growth and make sure that we are able to deliver for our agencies and clients, and the business, we are expanding the team.”


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