F.Y.I.

Group M’s Finecast launches Finecast ID to track BVOD reach

August 4, 2020 3:24

In an Australian-first, marketers can target, track and measure broadcast video on demand’s (BVOD) household reach in a single buying platform thanks to a collaboration with SBS, free to air networks, and Group M’s Finecast.

The announcement:

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Group M’s Finecast launches Finecast ID to track BVOD reach

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