GroupM’s Wavemaker promotes Philippa Noilea-Tani to chief investment officer

WPP’s GroupM agency, Wavemake,r has promoted Philippa Noilea-Tani to the newly created role chief investment officer, tasked with leading investment strategy for the agency’s clients nationally.

Noilea-Tani began her career 16 year ago as a media assistant at Wavemaker – or MEC, as it was known in 2005 – and steps up from her current role as national head of investment.

GroupM agency, Wavemaker, chief investment officer, Philippa Noilea-Tani (pictured)

During the past 18 months she has led and contributed to many Wavemaker initiatives, including developing Wavemaker’s COVID-19 response guidance for clients, leading the trading and investment strategy for $100 million in successful new business pitches, and steering the development of new training programs for agency employees.

In her new role, Noilea-Tani will lead investment strategy for Wavemaker clients nationally, helping them navigate changes in the media landscape. She will continue to evolve the agency’s investment profile, with a focus on audience optimisation, automation and addressability.

Wavemaker, CEO, Peter Vogel, said: “Noilea-Tani has worked with passion, integrity and courage to shape Wavemaker’s investment offering through technical investment excellence, a highly collaborative approach and commitment to ensuring we evolve our skills in a rapidly changing media landscape. Just as importantly, she is a generous mentor and inspiring leader for everyone in the agency, not just her immediate teams. I am delighted to be recognising Philippa’s achievements and contributions with this well-deserved promotion.”

Noilea-Tani said of her promotion: “I love working with our incredible clients and media partners to construct unique opportunities to fuel brand growth. It’s my goal to ensure Wavemaker continues to transform for the future by boosting our capability to deliver omni-channel recommendations for clients. With our fantastic investment teams in Sydney, Melbourne, Adelaide, Brisbane and Perth, we have the capacity to accelerate our clients’ business as well as our own growth over the next 12 months and beyond.”

Wavemaker Australia’s clients include a string of new business successes, including Journey Beyond Group, L’Oréal Australia and New ZealandDoorDash and Bumble.


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