Sydney agency Grown-ups is behind a new campaign for yoghourt brand Jalna.
The campaign promotes the goodness in Jalna’s new proheart range.
The product, which carries the slogan ‘A little pot of purity’, actively lowers cholesterol absorption, according to a press release.
As well as TV, magazines, online and a new proheart section on it’s website will run in support.
Grown-ups launched in March this year, and this is the second campaign for Jalna by the fledgling agency.