Gruen starts planning for return of a ‘very different’ show
The ABC’s advertising analysis program, Gruen, is still planning on returning in 2020, however host and executive producer Wil Anderson has conceded it will be a “very, very different show to what we’ve previously done”.
In light of the various production challenges COVID-19 has forced on the television industry, Anderson said: “Now we’re looking at a world where, I think we will probably still do Gruen – we’re certainly having those conversations around doing it – but it’s going to be a very, very different show to what we’ve previously done. I can’t imagine that we’re gonna get an audience in there to watch it. So that in itself, is like, we’ve done 10 years, 11 years of that show with an audience, [so] it fundamentally changes it to try and do a version of that show that doesn’t have an audience.”
Gruen in 2020 might look quite different
Anderson optimistically proposed that out of the challenge “some really excellent” innovations could emerge for the 12-year-old program – “but it will be, definitely, a challenge”.
