Gruen Transfer pulls in 1.2m despite State Of Origin, while Masterchef soars away too
Despite competition from State Of Origin, the ABC’s adland guide The Gruen Transfer continued to deliver the numbers on Wednesday.
Last night’s episode saw Euro RSCG take on Lunch Partners with the topical challenge of making a giant oil spill look like a good thing for the environment. According to preliminary overnight metro ratings from OzTam, it pulled in nearly 1.2m.
Lunch Partners achieved something of a coup by persuading environmental scientist Tim Flannery to appear in its ad, which won the challenge.
I think it’s safe to say the Origin audience is the complete opposite to the Gruen audience… haha