Gruen Transfer returns with 1.1m audience
The return of The Gruen Transfer to ABC1 last night saw it rate a healthy 1.072m according to preliminary overnight metro ratings from OzTam.
The show focused on the aggressive marketing war between Coles and Woolworths, and the carbon tax.
Masterchef, on Ten, was the top program of the night, with 1.671m, while Nine’s The Block did 1.232m for Nine.
The Renovators struggled for Ten with 784,000, 13th for the night. But in the same genre, Top Design with Jamie Durie fared even worse for Nine, delivering just 590,000.
Wednesday’s top 15:
- Masterchef Ten 1.671m
- Seven News Seven 1.377m
- Today Tonight Seven 1.239m
- The Block Nine 1.232m
- Nine News Nine 1.073m
- The Gruen Transfer ABC 1.072m
- Highway Patrol Seven 1.059m
- Home and Away Seven 1.008m
- A Current Affair Nine 0.985m
- Criminal Minds Seven 0.949m
- ABC News ABC 0.839m
- World’s Deadliest Roads Seven 0.818m
- The Renovators Ten 0.784m
- Spicks and Specks ABC 0.747m
- The 7PM Project Ten 0.722m
Wednesday’s share:
- Seven: 21.3%
- Ten: 20.5%
- Nine: 17.0%
- ABC1: 12.5%
- 7TWO 4.7%
- GO!: 4.0%
- Eleven: 3.8%
- 7mate: 3.8%
- Gem: 3.0%
- SBS1: 2.9%
- One: 2.3%
- ABC2: 1.9%
- ABC3: 0.8%
- ABC News 24: 0.8%
- SBS2: 0.7%
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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topics
ABC1
Advertising
Coles
MasterChef
OzTam
ratings
television
The Gruen Transfer
The renovators
Top Design
TV
Woolworths
When will the Renovators start renovating?
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Horror result for SBS – 10th!
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Good to have the Gruen back on air, but It’s sometimes like watch marketing amateur hour. Tod Samson needs a lesson on brand and engagement strategy. At least Russell has some idea, but seriously the arguments give marketing a bad name. But still a great show and I don’t miss it.
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