Gruen Transfer returns with 1.1m audience

Tim Burrowes

August 4, 2011 9:57

The return of The Gruen Transfer to ABC1 last night saw it rate a healthy 1.072m according to preliminary overnight metro ratings from OzTam.

The show focused on the aggressive marketing war between Coles and Woolworths, and the carbon tax.

Masterchef, on Ten, was the top program of the night, with 1.671m, while Nine’s The Block did 1.232m for Nine.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

Reno 4 Aug 11

When will the Renovators start renovating?

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William 4 Aug 11

Horror result for SBS – 10th!

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Roger 4 Aug 11

Good to have the Gruen back on air, but It’s sometimes like watch marketing amateur hour. Tod Samson needs a lesson on brand and engagement strategy. At least Russell has some idea, but seriously the arguments give marketing a bad name. But still a great show and I don’t miss it.

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