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GSK Consumer Healthcare’s Nick Boyden moves into global marketing role for Centrum

GSK Consumer Healthcare’s ANZ area marketing director, Nick Boyden, has been promoted to VP of Centrum global brand lead.

To fill his former role, GSK has promoted Cate Sefton, former head of organisational effectiveness and capability building for Australia and New Zealand.

Both roles come into effect on 1 June.

Nick Boyden is moving into a global role for Centrum

GSK Consumer Healthcare general manager of ANZ, Anish Patel said it was great to see Boyden and Sefton progress their careers in the company.

“Nick is a passionate marketer and brings great energy to the business and our brands. It’s great to see him progress his career with GSK and wish him all the best as he passes the baton to Cate and takes on this exciting new challenge,” Patel said.

“We’re privileged that Cate will be stepping across to lead the local marketing team. She consistently drives teamwork and collaboration and a strong passion for strategic growth, portfolio optimisation and innovation and well as people development. Her broad experience in marketing and proven leadership skills means she will be perfectly positioned to drive success in this role.”

Boyden was area marketing director for GSK for two years. Prior to joining the company he held head of marketing roles at Cerebos and Henkel, and has been a marketing manager at Campbell Arnott’s and Nestle.

In his new role, Boyden takes on the responsibility for the global development of the Centrum brand.

Sefton has been with GSK for 10 years, starting out as a customer marketing manager in Sydney and taking on roles in the USA, Singapore and Switzerland.

She has also spent time at Pernod Ricard and Campbell Arnott’s.

As area marketing director, Sefton will be working across a portfolio of brands including Advil, Centrum, Panadol, Voltaren, Sensodyne and Polident.

Sefton said: “I’m looking forward to working more directly with the marketing team as we strive to deliver impactful campaigns, as well as new products and services, that address consumer needs and help empower Australians and New Zealanders to take control of their health and wellbeing.”

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