The Guardian slips to ninth in Nielsen Digital news rankings; News.com.au reclaims top spot
The Guardian saw its audience drop by just over 450,000 in August, sending its Nielsen Digital Ratings (Monthly) ranking plummeting from sixth place to ninth.
The Guardian reported a unique audience for August of 2.489m, down from its July audience of 2.940m.
The rankings saw News Corp’s News.com.au re-claim the top spot after losing it to the ABC in July, posting an August unique audience of 6.104m while Fairfax Media’s Smh.com.au re-claimed the second position with an August audience of 5.214m.
Managing director of News.com.au, Julian Delany, said: “As big news breaks Australians turn to News.com.au. We lead in digital news in this country, delivering news to consumers as it happens and covering the conversations related to those events as they unfold.
Delany: “This result is a testament to the exceptional team we have here”
“Along with the highest unique audience, we have the highest page views, page views per person and total time per person of all news websites, the levels of engagement with our content demonstrating the strong relationship we have with our readers.
“In August, Australians turned to News.com.au for round-the-clock coverage of the 2016 Rio Olympic Games; the tragic earthquake that struck central Italy; and the US presidential election.
“We were their first choice for breaking news in Australia as they turned to us for the latest developments on why the ABS Census website couldn’t be reached and then what to do next.
“News.com.au is the trusted choice for over 6 million Australians and this result is a testament to the exceptional team we have here.”
The ABC settled for third place after a boosted audience in July thanks to the election coverage with an August audience of 4.731m, down 27.3% month-on-month, while Nine.com.au held onto its fourth position with an audience of 4.480m.
The Daily Mail Australia retained its fifth positioning with an audience of 3.208m while Yahoo7’s reported an August unique audience of 2.840m.
The BBC frog-jumped from ninth place to seventh with an August audience of 2.553m while News Corp’s Herald Sun reported an audience of 2.541m.
Fairfax Media’s The Age rounded out the top 10 with a August audience of 2.428m.
Outside of the top 10, Buzzfeed saw its audience drop from 2.197m in July to 1.917m in August, while The Huffington Post saw its audience slip from 2.086m in July to 1.968m in August.
Mashable had an August audience of 494,000 while Mamamia reported an audience of 855,000, down from 958,000 in July.
News Corp’s The Australian also saw its audience slip from 1.855m in July to 1.747m in August while The Courier Mail grew its audience from 1.450m in July to 1.535m in August.
The New Daily’s audience grew from 910,000 in July to 1.081m in August.
Paul Hamra, The New Daily publisher, told Mumbrella: “We’re not even three years old yet, this is a great result that reflects a lot of hard work and we still see plenty of growth to come.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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The Guardian circulation will continue to fall unless they smarten up their local coverage. For example, their reportage of the recent Sen. Sam Dastyari donations’ scandal was very late to appear on the site. ‘Regular’ columnists often disappear for weeks on end.
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