GumGum appoints Matt Coote as country manager for Australia
Matt Coote is now the country manager for Australia at GumGum.
The announcement:
GumGum, the contextual-first technology leader transforming digital advertising, today announces the appointment of Matt Coote as the new country manager for Australia, effective immediately.
In this pivotal role, Coote will be responsible for leading the sales team, guiding effective cross-functional strategies, and expanding GumGum’s footprint in Australia. Coote’s focus will include driving revenue, strengthening relationships with agencies and clients, and representing GumGum at key industry events. He will also oversee trading deals, ensuring consistent value for partners and clients alike.
Coote brings over 13 years of experience in media across TV, digital, and social platforms. Most recently, he spent the last eight years at Snap Inc., where he was one of the founding members of the ANZ team. During his tenure, he advanced through key roles, including head of agency development and ultimately head of sales. Throughout his career, Coote has successfully led high-performing teams at both local and global levels and has received multiple accolades, including the prestigious B&T 30 Under 30 Award for Media in 2016.
“I have had the privilege of working in roles that prioritise innovation and technology, which aligns perfectly with GumGum’s commitment to driving progress in digital advertising,” said Coote. “What really excited me about this role was hearing about the strong cultural foundation GumGum has built. I look forward to collaborating with the team to build on what’s already here. As Bill Marklein says, ‘Culture is how employees’ hearts and stomachs feel about Monday morning on Sunday night.’ That’s where the magic happens, and I can’t wait to help make that even stronger at GumGum.”
GumGum takes great pride in its dynamic workplace culture, which not only draws in exceptional talent but also motivates employees to innovate and collaborate. By fostering an environment that encourages creativity and values each individual’s contributions, GumGum positions itself as a frontrunner in the digital advertising landscape. With Coote stepping into this leadership role, the company is poised to enhance its cultural strengths and reach new heights of success in the Australian market.
“We’re excited to welcome Matt Coote to GumGum. His deep expertise and dedication to cultivating a strong team culture make him an excellent addition to our team,” said Niall Hogan, general manager, JAPAC, at GumGum. “The energy and perspective Matt brings, along with his focus on fostering cross-market collaborations will be invaluable. By partnering with stakeholders across the company, we believe Matt will refine our strategies and drive impactful results in this market.”
Coote has a deep passion for emotional intelligence and building strong relationships, drawing insights from leaders like Jay Shetty and Brené Brown. A dedicated fan of the Geelong Cats and Canberra Raiders, he brings that same team spirit to GumGum. Coote manages the demands of his career while maintaining a strong commitment to family, valuing the contributions of advocacy groups like The Village that support working parents in the media. “Relocating to Newcastle was initially the plan, but that’s on pause for now—so you’ll be seeing plenty of me in Sydney,” Coote shared.
Source: Bud Communications
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