GumGum appoints new global chief marketing officer

July 23, 2024 11:14

Digital advertising platform GumGum has announced the appointment of a new global chief marketing officer.

New York-based Kerel Cooper joins the business from Group Black, where he served as president of advertising, driving the advancement of Black-owned media. He has also served as CMO at LiveIntent, a professor at Kean University, and advisor at various media companies.

As CMO, he will be responsible for GumGum’s global marketing strategy, fostering brand and agency adoption of its advertising solutions, and driving overall growth. His experience and expertise will be necessary to navigate the challenges and opportunities facing the digital advertising industry.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.