GumGum appoints new global chief marketing officer
Digital advertising platform GumGum has announced the appointment of a new global chief marketing officer.
New York-based Kerel Cooper joins the business from Group Black, where he served as president of advertising, driving the advancement of Black-owned media. He has also served as CMO at LiveIntent, a professor at Kean University, and advisor at various media companies.
As CMO, he will be responsible for GumGum’s global marketing strategy, fostering brand and agency adoption of its advertising solutions, and driving overall growth. His experience and expertise will be necessary to navigate the challenges and opportunities facing the digital advertising industry.
“I’m excited to join GumGum and lead the marketing efforts for a company at the forefront of contextual intelligence and innovation in advertising,” Cooper said of his appointment.
“GumGum’s unique approach aligns with my vision of creating meaningful and impactful connections for all audiences, everywhere.
“I look forward to contributing to the company’s continued success and growth while expanding global awareness of mindset-first advertising.”
Chief executive of the platform, Phil Schraeder, said: “We’re absolutely thrilled to welcome Kerel as our new CMO.
“This is a game-changing moment for us at such a transformational time at GumGum. Kerel’s unparalleled expertise in ad tech is exactly what we need to skyrocket our growth.
“With his leadership, we’re set to revolutionize our mindset-first approach and turbocharge our ability to help our clients reach and support all audiences,” he added.
GumGum has also recently welcomed a new head of JAPAC in Niall Hogan, who joined in May.
In his new role, he has been tasked with leading sales, customer success and operational delivery of the business across the region.
Subscribe to the daily newsletter
Got a tip?
Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
Linkedin
Have your say