Gumtree gets a TikTok star to sell his Nonna’s stuff via Jack Nimble

September 10, 2021 9:47

Gumtree has launched a campaign titled ‘Selling with Nonna’ via independent creative agency Jack Nimble.

Inspired by TikTok videos, the campaign features TikTok star James Lieschke (@jameslieschke) and his adopted Nonna Gina Moriello as they put things for sale on Gumtree from around her house.

In the 1 minute and 51 seconds spot, Jack and his Nonna search around her house for things to sell on Gumtree, before finding an unused blender. The spot contains advice on how to successfully sell on Gumtree, such as responding quickly to messages and being upfront about wear-and-tear.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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