Gumtree repositions brand messaging with new advertisements for ‘Buy. Sell. Win.’ campaign

Online marketplace Gumtree has repositioned its branding with a new series of ads positioning itself as a place to buy and sell everything you need for different phases of your life.

The “Buy. Sell. Win.” campaign, by creative agency DDB Group Sydney and production company Moth, takes a light-hearted look at the results of transacting through the website.

The TVC follows the transactions of a man, from getting his own house and kitting it out through to marriage and having a family.

The out of home creative includes a reference to the basic business model of “Buy for less. Sell for more. Win a better bank balance.” as well as a more tongue in cheek scenario: “Buy a small car. Sell your big car. Win at parking.”