Gumtree signs up new partners to expand customer data usage

March 11, 2021 4:13

Community marketplace Gumtree has announced partnerships with data partners, LiveRamp and Infosum, to accelerate the platform’s data and native offering.

Infosum’s identity infrastructure is designed to maximise customer data while LiveRamp “connects, controls, and activates data”.

The two data partners will allow Gumtree to establish a personal data ecosystem, designed to offer marketers access to new product innovations, including the latest introduction, Audience Match.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.