GWM hands keys to its media account to new agency

September 9, 2024 10:02

International automotive brand, Great Wall Motor (GWM), has officially handed its media account to a new agency following a competitive pitch.

Coming into effect in December 2024, Atomic 212° will be in charge of handling media buying and planning, along with search engine optimisation (SEO), for the brand’s Australian division, focusing on New Zealand and Australia.

The appointment comes after GWM’s strong growth in the market down under, having achieved “regular top 10 industry sales result” throughout the year.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

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1 COMMENTS

Conflict or specialism? 9 Sep 24

They have both BMW and GWM?

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GWM hands keys to its media account to new agency

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