Hahn scores ‘landmark partnership’ with Football Australia

November 25, 2024 1:14

Local beer brand, Hahn, has scored a “landmark partnership” with Football Australia.

On Monday, the national governing body for football in Australia confirmed that Hahn will become the naming rights partner for the Australia Cup.

Starting in 2025, the local competition will be known as the Hahn Australia Cup, marking the first time the tournament — which is made of A-League teams, as well as lower tier teams from around the country — has had a naming rights partner. It was previously held by Westfield.

“This exciting partnership marks a significant moment for the Australia Cup, and we’re thrilled to welcome Hahn as the naming rights partner for this extraordinary competition,” Football Australia CEO, James Johnson, said.

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Neil Griffiths

Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.