Hahn scores ‘landmark partnership’ with Football Australia
Local beer brand, Hahn, has scored a “landmark partnership” with Football Australia.
On Monday, the national governing body for football in Australia confirmed that Hahn will become the naming rights partner for the Australia Cup.
Starting in 2025, the local competition will be known as the Hahn Australia Cup, marking the first time the tournament — which is made of A-League teams, as well as lower tier teams from around the country — has had a naming rights partner. It was previously held by Westfield.
“This exciting partnership marks a significant moment for the Australia Cup, and we’re thrilled to welcome Hahn as the naming rights partner for this extraordinary competition,” Football Australia CEO, James Johnson, said.
“The Hahn Australia Cup represents more than just a football tournament; it brings together grassroots players, officials, fans, and communities from across the country in a shared celebration of the game. This partnership with Hahn, one of Australia’s most popular beer brands, aligns perfectly with our vision for the Australia Cup, and we’re excited about the impact this collaboration will have on Australian football.”
It’s hoped that the partnership will help continue to grow the Australia Cup and provide new opportunities for fans to engage with the competition.
Lion Australia managing director, James Brindley, added: “We’re incredibly proud to partner with Football Australia as the official beer and naming rights partner of the Australia Cup.
“The Hahn Australia Cup is a competition that pits park footballers against professionals in the ultimate David vs Goliath matchup. Aussies love to back an underdog and every year the Australia Cup delivers ‘Cupsets’ that engage and inspire players and supporters alike. Hahn is here to celebrate the on-field moments that forge lifelong bonds and become the stuff of legend in months and years to follow.
“We look forward to raising a Hahn with the players, coaches, and communities that bring this tournament to life each year.”
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Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.
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Australia Cup
Football Australia
Hahn
Hahn Australia Cup
James Brindley
James Johnson
Lion Australia
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