Hall & Partners | Open Mind appoints Adrianto Reksodipoetro
Brand and communications research consultancy Hall & Partners | Open Mind has appointed Adrianto Reksodipoetro to the role of Associate Director
The announcement:
Specialist brand and communications research consultancy, Hall & Partners | Open Mind, today announced the appointment of Adrianto Reksodipoetro as Associate Director.
He will focus on developing the agency’s expertise in ethnography and online qualitative research.
Reksodipoetro brings diverse international perspective and experience gained from living and working in five countries. He grew up in Brussels and Boston, and worked in Jakarta and Paris for six years before moving to Sydney in early 2009. He is fluent in English, French and Bahasa Indonesia.
Dr Vicki Arbes, CEO of Hall & Partners | Open Mind, said: “Global perspective, and the ability to relate to people of many cultures and backgrounds, are increasingly important to us in gauging peoples’ attitudes to brands and issues and channelling that insight into better decisions for our clients.
“Adrianto blends easily into myriad consumer cultures and has experience interviewing a wide range of people – from HIV specialists in London to farmers in rural Sumatra. He loves getting to the heart of why people do what they do, and his ability to do so is a great asset to Hall & Partners | Open Mind.”
Reksodipoetro said: “Hall & Partners | Open Mind’s brand equity model, EngagerTM, truly reflects how today’s brand relationship is changing. I’m extremely excited about applying that thinking to our qualitative work.”
EngagerTM is Hall & Partners | Open Mind’s proprietary strategic and evaluative framework that quantifies effective brand engagement, allowing brands to formally measure their integrity as well as consumer participation.
Throughout his career, Reksodipoetro has focused on brand and communications research in the FMCG, travel, finance and healthcare industries. During his time in France he specialised in multi-country projects, helping clients develop regional and global campaigns. He also has a keen interest in video ethnography, creating inspiring outputs for his clients and uncovering everyday truths that brands can tap in to provoke engagement.
Reksodipoetro holds a Master’s degree in Communication Strategies from the Sorbonne University in Paris.
Source: Hall & Partners | Open Mind press release
