The Hallway has won the competitive pitch for Australian Lychees and acquired the Australian Mangoes account this month.
The Hallway adds two new clients to its PR roster this month, after winning the competitive pitch for Australian Lychees and acquiring the Australian Mangoes account.
The independent advertising agency first launched its PR offer in January 2013, with the vision of breaking PR out of its silo with an integrated approach.
With The Hallway recently winning the competitive PR pitch for Australian Cherries in June, the agency will now manage the PR, social media and experiential aspects for all three quintessential summer fruits.
Horticulture Australia Limited’s (HAL) Marketing Manager, Elisa Tseng said: “The Hallway team has brought a new way of approaching PR to the table. We’re confident that Cherries, Lychees and Mangoes are in good hands.”
Louise Pogmore, Head of PR at The Hallway, said: “I’ve long held the belief that in order for truly exciting results to be delivered, PR needs to be integrated. By HAL entrusting The Hallway with three brands within their portfolio, I’m confident our integrated offer will produce some affective ideas.”
The wins follow on from the agency’s recent success with an integrated, PR led campaign for The Whitsundays on behalf of Tourism and Events Queensland.
Source: The Hallway media release