Happy Soldiers to call it quits

Award-winning Sydney ad agency Happy Soldiers is to close its doors because its three managing partners could not agree on its future direction.

The independent agency – which employs around 12 people – is best known for its work on Tontine pillows.  

The agency’s drive to create best-by dates for pillows, supported by a saturation advertising and PR campaign, has already won at the AWARD Awards and AdNews Awards.

Managing partner Lindsey Evans told Mumbrella that although the three partners – herself, John Kane and Mark Sareff – had not fallen out, they did want to go in different directions. The other shareholders in the agency are Sasha Firth, Sophie Price and Ben Sampson.

She said: “We are highly proud of the work we achieved, especially Tontine. I couldn’t have dreamed of a better vision of defining who we are.”

The agency’s other clients have included Virgin Money, RSPCA, Nova radio and working with The Hallway on a project for travel brand Zuji.

The agency is likely to close its doors towards the end of next month. Founder Kane may retain the name for future projects.


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