Happydemics appoints Baptiste Graffin as VP of sales APAC
Happydemics has named Baptiste Graffin as VP of sales in APAC, leading the company’s regional growth from its new Singapore hub.
The announcement:
Advertising measurement platform Happydemics today announced the appointment of Baptiste Graffin as VP of sales in APAC, tasked with spearheading the company’s growth across the region from its new base of operations in Singapore.
Graffin is a media expert with over 12 years of experience in the industry, including eight years scaling businesses and building teams across the APAC region. With a strong track record of launching innovative ad-tech solutions, Graffin joins Happydemics to help capture the growth opportunity in the APAC region.
With key Happydemic’s clients such as The Trade Desk, Uber, Teads, Publicis and GroupM already established in the region, Graffin will help support the company’s expansion whilst strengthening the company’s local presence by building out a dedicated regional team with the expertise to provide close support for new and existing customers.
Based out of Singapore, the new APAC hub will support regional expansion into key markets and reinforce Happydemics’ ambition to deliver a scalable approach to brand measurement in the dynamic APAC region.
Happydemics is working to establish a universal standard for measuring brand impact across media channels with its brand lift solution. By focusing on how advertising shapes audience perceptions, recall and intent, it links campaign activity to business outcomes and helps advertisers optimise their media mix while also helping established players integrate brand lift into their offering and generate new revenue through a simple, automated approach.
The brand lift solution works across CTV, DOOH, display, audio & more, delivering performance comparable against industry standards and backed by robust benchmarks derived from over 2,500 advertiser campaigns globally.
Speaking on his appointment, Graffin said: “The appetite for fresh, transparent brand measurement is growing fast across APAC, and advertisers are ready for an approach that combines speed, agility and accurate insights. I’m looking forward to cementing a strong presence here, empowering brands to invest in storytelling that delivers measurable impact.”
Tarek Ouagguini, founder and CEO of Happydemics, added: “APAC is a key growth region for Happydemics, and Baptiste’s appointment reflects our ambition to deliver long-term, sustainable impact here. With his proven expertise in scaling businesses and his passion for building meaningful client relationships, Baptiste is the perfect leader to drive our next phase of expansion and bring our mission to life across this dynamic region.”
Source: Propeller Group
