F.Y.I.

Harvest Snaps and Melbourne Football Club announce new partnership

The Melbourne Football Club is now a partner of snack food brand Harvest Snaps.

The announcement:

ON THE EVE OF AFL ROUND ONE, the Melbourne Football Club is pleased to announce its partnership with Harvest Snaps.

The tasty and nutritious snacks brand has joined as the official healthy snacking partner of the Demons, supporting the club’s AFL and AFLW programs.

The exciting partnership will see baked crisps aplenty; Harvest Snaps set to fuel fans with samples at a selection of home matches, training sessions and other club events throughout the year.

Melbourne chief commercial officer Chris Kearon said he was excited to see the fun and flavour-packed brand join the club.

“This is a partnership of terrific synergy, bringing together two teams who are committed to achieving success, both on and off the field,” Kearon said.

“We are grateful to Harvest Snaps for their support of both our AFL and AFLW teams, and can’t wait to see them bring some extra flavour to our club events and game days.”

Senior brand manager for Harvest Snaps at Calbee Australia Alice Briant echoed the sentiment.

“We are thrilled to partner with Melbourne Football Club and introduce Harvest Snaps as the official healthy snacking partner for the 2024 AFL and AFLW seasons,” Briant said.

“Our commitment to providing flavourful and wholesome snacks aligns perfectly with the club’s dedication to promoting health and wellness among its fans.

“We look forward to sharing the Harvest Snaps experience with supporters and bringing our energy to the crowds at games and club events.”

Source: Melbourne Football Club

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