Harvey Norman to drive online marketing with new role

Harvey Norman is looking to appoint an online marketer as part of its drive to bolster spend in the online medium.  

The retailer, historically a big spender in TV advertising, is now hunting an online marketing manager to join its senior management team.

The successful applicant will help formulate new and existing marketing campaigns into “effective online selling propositions”. The marketer will be responsible for identifying new markets and developing new business cases.

The marketing manager’s core accountabilities will be to integrate offline and online marketing initiatives for internal and external advertisements; implement a cross-channel media buying and placement strategy and tactical plan; provide customer and market information to feed into the overall marketing mix; and be the driving force for opening new online and digital advertising channels.

The retailer recently launched its new website. Last year, it was widely tipped that Harvey Norman would cut its ad buget by as much as 20 per cent.

As one of the TV industry’s biggest supporters, the company’s chairman Gerry Harvey, in August fronted a Free TV campaign discussing his company’s successes with TV advertising.


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