Hasbro appoints Mediacom to $6m local account as part of global consolidation

As part of the biggest toy company in the world’s global media pitch, which resulted in Mediacom taking the global account off OMD, Mumbrella can confirm Hasbro has also appointed the Group M agency to its $6m local account.

Mumbrella understands Mediacom Australia was involved in the successful global pitch, with the agency’s international remit extending to the company’s entire brand portfolio – including the likes of Nerf, My Little Pony, Transformers, Play Doh, Monopoly, Peppa Pig, and Furby – across all markets, an account that totals more than US$200m.