Havas creates Bottom 100 campaign raising awareness for poorest people in the world

Havas and Fund For Peace have launched an international campaign, which plays off the many ‘Rich lists’ which feature in media and businesses across the world, to shed light on the world’s 100 poorest people and their stories.

Each individual listed on the ‘Bottom 100’ has an image and bio which features their name, where they live and their story, giving people the option to share the stories across social and take action.

If people chose to take action they have the option of signing a petition to urge government bodies to increase their funding for international support or donate to Bottom 100.

Available online at, the campaign will also run across outdoor, experiential, digital and PR.

Stuart Turner and Seamus Higgins, joint executive creative directors, Havas Sydney, said in a statement: “Our combined capabilities have enabled us to give a voice to these 100 people who represent millions living in similar circumstances around the world. Our hope is that this campaign helps people see through the faceless crowds and look at the individuals and their struggles for a better life for themselves and their families.”

J.J. Messner, executive director, Fund For Peace, said: “When the world talks about rich lists, the focus is always at the top. But there is a lack of knowledge and understanding about those at the other end of the spectrum.

“We believe the more people hear stories like these, the less common they will become. The stories of these 100 people are just as important as those at the top and deserve to be heard.

“We encourage everyone to take a stand on behalf of the people featured in the Bottom 100 – and the millions facing the same struggles. It’s time to take a stand and make clear that poverty alleviation is a high priority for us all.”


Client: Fund for Peace
Executive Director: J.J. Messner

Creative Agency: Havas Sydney

  • Joint Executive Creative Directors: Stuart Turner & Seamus Higgins
  • Senior Copywriter: Kevin Masters
  • Senior Art Director: Jeremy Hogg
  • Copywriter: Jeremy Vernon
  • Copywriter: Joe Ranallo
  • Art Director: Tom Twiby
  • Head of Design: Darren Cole
  • Senior Designer: Nic Adamovich
  • Senior Designer: Alex Dale
  • Senior Designer: Nina Troeger
  • Designer: Michael Macgregor
  • Designer: Dylan Reid
  • Designer: Serlina Wong
  • Designer: Michele Wong
  • Designer: Amanda Christiansen
  • Head of Experience – Adam Shutler
  • Studio Lead: Michelle Skold
  • Senior Studio Artist: Jonathan Wilson
  • Senior Studio Artist: Pip Snelling
  • Junior Digital Producer: Megan Evans
  • Digital Executive Producer: Peter Segerer
  • Mid Level Developer: Alec Pirillo
  • Mid Front End Developer: Brendan Betheldo
  • Senior Front End Developer: Trevor Ko
  • Tech Lead: Yoann Bernex
  • Tech Team Lead: Thao McAvoy
  • Tech Director: Matt Watson
  • Senior Developer: Shannon Hochkins
  • Senior Front End Developer: Le Pradeep
  • Client Operations Director: Birga Bardenhorst
  • Tester: Brad Bevan
  • Social Director: Mark McKissock
  • Social Content Producer: Katie Jamieson
  • Social Content Producer: Edwin Concubierta
  • Print Lead: Thea Clausen
  • Print Producer: Alex Hobson
  • Head of Production (Red Guerilla): Sam Perry
  • Producer (Red Guerilla): Kana Phung
  • Editor: Beau Simmons
  • Head of Traffic: Anthony Janjic
  • Client Business Director: Alex Ball
  • Account Manager: Maggie De Goede

Media: Havas Media

  • Trading Manager: Melanie Colwell
  • Public Relations: Red Agency
  • CEO: James Wright
  • Head of Consumer: Adam Freedman
  • Senior Account Manager: Jackie Holt
  • Senior Account Executives: Andrea Philips, Simone McKay

Media Supporters:

  • Active Media Group
  • Allure Media
  • Bauer Media
  • Fairfax
  • Feeds Media
  • JCDecaux
  • Mamamia
  • Pacific Magazines
  • Shopper Media
  • QMS

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