Havas creates Bottom 100 campaign raising awareness for poorest people in the world

Havas and Fund For Peace have launched an international campaign, which plays off the many ‘Rich lists’ which feature in media and businesses across the world, to shed light on the world’s 100 poorest people and their stories.

Each individual listed on the ‘Bottom 100’ has an image and bio which features their name, where they live and their story, giving people the option to share the stories across social and take action.

If people chose to take action they have the option of signing a petition to urge government bodies to increase their funding for international support or donate to Bottom 100.