Havas Media appointed media agency of record for TK Maxx

TK Maxx has named Havas Media as its media agency of record, with the discount retailer making the decision after a competitive pitch process.

Havas Media will provide a full range of media services for TK Maxx as it continues to grow its presence in Australia, including strategy, planning, buying, optimisation, reporting and analytics.

As media agency of record, Havas will also draw on its team of specialists in supporting client decision-making, and lend its expertise and access to data and insights.