Havas Media retains Perfetti Van Melle media account

April 7, 2025 11:06

Confectionary and gum manufacturer Perfetti Van Melle — whose brand portfolio includes Chupa Chups and Mentos — has reappointed Havas Media Network as its ANZ media partner, following a competitive pitch process.

The pitch focused on the company’s ambition to create consumer cut-through, building on its distribution footprint. According to the brand, Havas Media “rose above” the other agencies involved.

The agency has been tasked with turning new audiences into loyal followers, while keeping the brands front-of-mind. The brief also included driving planning efficiencies and reducing wastage.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.