Havas Red launches B2B comms service globally
Havas Red has unveiled a new end-to-end strategic comms service for B2B businesses and brands, launching globally this week.
Designed to help B2B businesses confidently navigate the evolving external pressures, enhanced scrutiny, changing media consumption habits and elevated expectations in the communications industry today, INDUSTRY will develop creative, purpose-driven, person-to-person communications campaigns that have tangible impacts.
To mark the launch, Havas Red has also released its latest white paper, ‘Inside Person-to-Person (P2P) Communications: Brand Stewardship via Human Connection’, which outlines best practices and trends for B2B brands. It outlines how to forge powerful connections with audiences across their the value chain – including employees, customers, suppliers, partners, investors, shareholders, regulators and community leaders.
“Now is a critical time for B2B leaders to build and maintain a positive reputation, and that really does take a village,” said James Wright, global CEO of Havas Red and global chair of the Havas PR Global Network.
“There are ever-increasing expectations that B2B companies speak to how their companies are staying aligned to ideals around purpose, and that’s being magnified by the 24-7, multichannel news environment.”
He said that Havas Red has noticed the evolution of this area, and the need for a solution.
“We presently are working with B2B businesses and brands across industry verticals, from professional services, fintech and tech to automotive, manufacturing and chemicals,” Wright said. “INDUSTRY thus represents a natural next step to formalise and focus our expertise as a global practice.”
INDUSTRY will leverage the agency’s merged media strategic model, blending traditional and digital publishing, content, social media and data in a way that defines the future of PR as a category.
The offering will be led by experts in media relations, social and content, and experiential comms.
It will deliver customised services to clients, across a wide range of comms needs including reputation management, executive visibility, brand and product excitement, crisis and issues management, influence and constituency building, and social and content.
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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