Havas Red wins Wise Australia PR pitch
Havas Red has been named the PR agency of record for Wise Australia, following a competitive pitch process.
The global fintech company has tasked Havas Red with engaging its three customer audiences — consumers, banks, and SMBs — through always-on earned storytelling and creative earned campaigns.
The campaigns are expected to stretch across several verticals, including corporate and business, travel, lifestyle, and technology.
Despite experiencing “consistent” growth since its 2016 Australian launch, this is the first time Wise has appointed a local PR partner. According to the brand, it currently serves more than one million personal and business customers locally, who hold over $1 billion across their Wise accounts.
“Australia has always been a key market for Wise since our launch. As more and more Aussies – including businesses and banks – choose Wise for their cross currency needs, we recognised it was time for us to bring on our first agency partner to support us through our next phase of growth,” Anhar Khanbhai, APAC PR lead at Wise, said in a media release on Thursday.
“We were looking for a partner that really understood our mission, our values and business objectives and could distill them into a long term brand narrative. Red’s scale, resources, and diverse capabilities give us confidence that they’re the right partner for us.”
Shane Russell, CEO of Havas Red Australia, said it’s an “honour” to help Wise build on its mission locally.
“Wise is an incredible success story around the world,” he said in the release. “As an agency with deep corporate and consumer capabilities across Australia, this is the perfect partner and opportunity for us.”
The pitch was led by Havas Red’s corporate managing partner, Myrna Van Pelt, who said the team is “genuinely pumped by this win”.
“Here at Red, we’re built to work with high-growth innovative companies, and the fit with Wise’s culture and innovation pedigree, is perfect for our team,” she said in the release.
“We’re looking forward to shaping Wise’s creative earned story telling in Australia.”
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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