Havas Sydney to roll out eBay’s Christmas campaign
Havas Worldwide Sydney has been selected to lead eBay’s Christmas campaign set to be rolled out over the next few weeks.
Despite the win by Havas, Leo Burnett Sydney remains on the eBay’s account as lead agency, the online shopping site said.
The pitch came six months after PayPal APAC boss Steve Brennan was installed as head of marketing and advertising sales at eBay, replacing David Odgers.
A spokesman for eBay denied there was a pitch process for the Christmas campaign, but said Havas approached the company with an idea for the Christmas campaign. “We were looking for some work for Christmas and their creative idea that came from Havas that we will be running in the coming weeks,” he said. “It was not a pitch but a concept that matched our business.”
The campaign is expected to be rolled out at the end of the month.
