Havas taps Google Cardboard to bring virtual reality to Steve Waugh’s Captain’s Ride

Cyclists in Fitness First gyms have been able to join former Australian cricket captain Steve Waugh on his Captain’s Ride for children with rare diseases thanks to a virtual reality experience created by Havas agencies.

Waugh and a team of supporters are in the middle of a 920km charity ride from Sydney to Byron Bay to support The Steve Waugh Foundation.

As part of an awareness drive Havas filmed the first leg of the journey with 360 degree cameras including the new 360 Fly rig which can be streamed to Google Cardboard VR devices given to Fitness First members riding on stationary bikes in its gyms.

Users taking part in spin classes at Fitness First’s Bondi gym are able to take part in the virtual ride, promoting the charity and giving the ride an experiential element hundreds of kilometres away from where it is happening.

James Wright, COO of Havas Wordwide and MD of Red Agency said they looked for a way to connect the public with the ride.

“When Steve first approached us to support the ride we knew we had to think of something truly innovative that has never been done before in Australia,” said Wright.

“For us, the key proposition was bringing this to life for everyday Australians. We wanted to do something that would connect them to the ride and make the experience of supporting children with rare diseases as personal as possible.”


Havas Village:

James Wright, COO, Havas WW Australia and Managing Director, Red Agency

Tim Green Executive Creative Director, Havas WW Australia

Justin Stafford, Lead Senior Digital Strategist, Havas WW Australia

Nick Day, Account Manager, Red Agency

Emma Mumford, Account Manager, Havas WW Australia

Darelle Paniora, Account Manager, Havas Media

Chris Hulsman, Head of Print, Havas WW Australia

Beau Simmons, Editor, Havas WW Australia

Darren Cole, Design Director, Havas WW Australia

Adam Shutler, Digital Design Director, Havas WW Australia

Clint Crothers, Interactive Art Director, Havas WW Australia

Daniel Fryer, Copyrighter, Havas WW Australia

Ed Scrivens, Junior Planner, Havas WW Australia

James Kean, Account Executive, Red Agency

Jack Turner, Account Executive, Havas WW Australia


Fitness First

ALT VFX – 360 Production House

Revolver / Will O’Rourke – Joint Activation

X Venture – Joint Production

Sonar Music – Music


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