Royal Flying Doctor launch fundraising campaign
The Royal Flying Doctor Service has launched a new fundraising campaign, created by Havas Worldwide and sister PR agency Red Agency.
The Flying Doctor is asking supporters to ‘purchase’ and name a 1km patch of sky along selected flight paths across Australia.
The fundraising gimmick is being supported by a TVC and a website which offers information on the service and the stories of those the Flying Doctor service has helped.
https://www.youtube.com/watch?v=EWAqC6EWtWk
James Wright, Red Agency’s MD said: “As the only driver to the campaign our media relations and social strategy is crucial in the success of what is the RFDS’s biggest and most ambitious fundraising campaign to date. We have designed our campaign to inspire people to buy a patch of sky and share that experience with their friends.
Those who donate, will be able to receive weekly updates of activity through their patch of Australian sky.
The campaign is designed to help secure the long-term future of the Service.
Steve Coll, executive creative director of Havas Worldwide Sydney said: ““It’s been a huge team effort from the entire agency to get such a truly integrated idea up and running.”
Credits:
- Executive Creative Director: Steve Coll
- Creative Group Head: Chris Johnson
- Creative Team: Chris Johnson, Dave Ladd, Paris Giannakis
- Digital Creative Director: Jay Morgan
- Digital Design: Adam Shutler
- Digital Production: Jeronimo De Leon, Shiv Suchdeva
- Design: Darren Cole, David Sark
- GAD: Dan Smith
- Senior Account Director: Ben Fayol
- Account Director: Zoe Potter
- Planning: Phil Johnston, Anthony Dever
- TV Production: Ros Payne
- Print Production: Chris Hulsman, Bridget Brice
- PR: Red Agency: James Wright, Nick Day, Will Roach
- Editing & Effects: Method
- Music: Song Zu
- Digital build: Blu Arc
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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