Have your say on Mumbrella’s April Ad of the Month

Westpac

That Westpac TVC has to be the most tone deaf, arrogant, self-important piece of masturbatory dross ever seen on Australian TV.

I was moved by the Westpac advt. showing a very caring side of our community, acknowledging the wonderful work, also the various and numerous activities other people undertake, especially in time of disaster and need. Well done, certainly the best to date! Congratulations.

It’s has got to be Westpac.

Amazing ad by Westpac ! Very Australian and very community orientated.

The fact that people are nominating Westpac just serves to highlight the poor understanding in this market of commercial creativity …

That ad could be for ANY Australian brand…

This is what happens when the brand purpose nonsense peddled by agencies gets bought by clients that don’t have a clue about the fundamentals of marketing

I still can’t tell the difference between Westpac and NRMA current campaigns, other than they have a different logo at the end.

Samsung ad is the best – fantastic cinematography (complemented by that sweet anamorphic glass!) and very good editing carry the feel-good empowering message. Love it!

When I see an ad of such truly epic hyperbolic proportions like Westpac’s, the first thing I think is my bank fees are clearly way too high. Who said the Aussie film industry is dead?

Westpac’s ad will no doubt win awards and be widely lauded and praised for its cinematographic visuals and ‘heart’ but I come away from it thinking it firstly trades on the tragedy of real life situations to advertise a bank, secondly banks have too much of my money and thirdly did they have to bugger a Bowie classic. An outstanding achievement all in under two minutes.
Anyway I think we have a winner…

The Westpac TVC is certainly attention-grabbing and emotive, however you are left wondering how much it aligns with Westpac’s image or even brand values. Lucky they put in the helicopter because that’s the only link I can see.

Samsung … Powerful. Inspirational. And a beautiful piece of film craft.