Have your say on Mumbrella’s April Ad of the Month

Mumbrella's Ad of the Month contest is back, after AFL's 'Don't Believe in Never' campaign resoundingly won in March. Mumbrella readers and members of the advertising industry are now invited to vote on their favourite ad, with the winner announced in early May.

April 26, 2018 8:48

by Abigail Dawson

The shortlist for the April Ad of the Month includes Samsung, Holden, Westpac and KFC.

Which ad will prove most popular?

You can vote in the survey embedded underneath the ads.

The April shortlist:

The anonymous survey takes approximately one minute to complete

https://www.surveymonkey.com/r/YQL87YR

Agencies and brands involved in creating ads that first run during April are invited to put them forward for consideration. Please email abigail@mumbrella.com.au

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

topics ad of the month Holden KFC Samsung Westpac

Comments: 11

Ewan B 27 Apr 18

Westpac

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SD 27 Apr 18

That Westpac TVC has to be the most tone deaf, arrogant, self-important piece of masturbatory dross ever seen on Australian TV.

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Vivienne L Fletcher 27 Apr 18

I was moved by the Westpac advt. showing a very caring side of our community, acknowledging the wonderful work, also the various and numerous activities other people undertake, especially in time of disaster and need. Well done, certainly the best to date! Congratulations.

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No brainer 27 Apr 18

It’s has got to be Westpac.

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Gaelle Markz 27 Apr 18

Amazing ad by Westpac ! Very Australian and very community orientated.

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WTF!? 27 Apr 18

The fact that people are nominating Westpac just serves to highlight the poor understanding in this market of commercial creativity …

That ad could be for ANY Australian brand…

This is what happens when the brand purpose nonsense peddled by agencies gets bought by clients that don’t have a clue about the fundamentals of marketing

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Mike 28 Apr 18

Samsung ad is the best – fantastic cinematography (complemented by that sweet anamorphic glass!) and very good editing carry the feel-good empowering message. Love it!

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m 30 Apr 18

When I see an ad of such truly epic hyperbolic proportions like Westpac’s, the first thing I think is my bank fees are clearly way too high. Who said the Aussie film industry is dead?

Westpac’s ad will no doubt win awards and be widely lauded and praised for its cinematographic visuals and ‘heart’ but I come away from it thinking it firstly trades on the tragedy of real life situations to advertise a bank, secondly banks have too much of my money and thirdly did they have to bugger a Bowie classic. An outstanding achievement all in under two minutes.
Anyway I think we have a winner…

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Anonymous 30 Apr 18

The Westpac TVC is certainly attention-grabbing and emotive, however you are left wondering how much it aligns with Westpac’s image or even brand values. Lucky they put in the helicopter because that’s the only link I can see.

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Stu 30 Apr 18

I still can’t tell the difference between Westpac and NRMA current campaigns, other than they have a different logo at the end.

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James 30 Apr 18

Samsung … Powerful. Inspirational. And a beautiful piece of film craft.

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