Publisher Haymarket has launched a technology website targeted at small businesses.
BIT – short for Business IT – is aimed only at small business owners who need to know about IT, but don’t have a dedicated IT staffer.
The website adds to Haymarket’s porfolio of IT publications that includes the magazines PC & Tech Authority, IT News and Computer Reseller News.
Editor William Maher commented: “BIT exists to give practical, essential advice to small businesses about specific technology problems and decisions. We are not about industry. We are not about statistics. We are about practical advice and help.”
The site went live last week.
The launch comes at a tough time for IT publishing. The Financial Review Group closed MIS Magazine in February, and the daily Information section of the Australian Financial Review folded a month later.