Haymarket’s FourFourTwo tops magazine awards

Tim Burrowes

November 12, 2010 4:47

Haymarket Media’s soccer title FourFourTwo dominated today’s Publishers Australia Excellence Awards, winning the key categories of integrated media brand of the year, website of the year and the overall excellence award.

Other winners included Lisa Holmes of Runners World being named editor of the year and Mark Hughes, of Selector and Sportal being named journalist of the year.

UBM Medica’s Medical Observer won relaunch of the year.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

FourFourTwo Haymarket magazines

12 COMMENTS

jack 12 Nov 10

Go Hemmers…

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Hill Yid 12 Nov 10

442 is truly a great read every month and it is great that the integration efforts have been recognised. Can’t wait for the iPad version next month. Keep up the good work lads!

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Dex 12 Nov 10

Congrats to FFT. Well deserved.

I read a lot of football blogs and over the last year FFT website has become a must check on my daily football news search. I would say they provide better and more timely coverage of A-League football news than TWG or Fox Sports.

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Anonymous 12 Nov 10

No Turn out from Reed’s Trade arm, they must be doing it tough in Chatswood.

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mumbrella 12 Nov 10

Hi anonymous,

I chatted to at least one of my former colleagues from Reed at the awards. However, it is fair to say that the company doesn’t particularly have a culture of entering the awards. I’d love to see that change at some point.

Cheers,

Tim – Mumbrella

Anonymous 12 Nov 10

Cracking award program good to see an unaudited magazine winning the top gong..

Love the credibility

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Mr Confused 12 Nov 10

You can only be judged if you enter the ‘awards’?

Does that mean that if you do not enter the awards then your magazines are crap?

I know many beautiful people who would never enter a beauty pageant…

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Kevin Airs 12 Nov 10

Just for the record, FourFourTwo is a fully audited website, which is more than many more mainstream autorefresh, autoplay-friendly websites can claim.

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Anonymous 13 Nov 10

Hey Tim,

I do believe in the past, Reed had nearly a whole department geared towards entering the Awards.

Reed use to have nearly 50 staff attend – it was a thank you from Reed to the staff.

Cheers

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Mad Hatter 13 Nov 10

‘I have just visited the ‘Publishers Australia’ website to review the 2010 awards and the latest news is dated; 03/11/2010…

Thank goodness for Mumbrella to notify us of the winning names. – Phew!!

P.S. 2009’s winners were listed on the PA website…

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Mad Hatter 13 Nov 10

P.P.S

Which awards are more credible? The PA Awards or the Bell Awards?

P.S Why?

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Della 15 Nov 10

If you haven’t been converted to Slow; which celebrates life in the slow lane, get the next edition, out Dec 1. Discolusure: I am great mates with the award-winning designer.

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