HBF signs Starcom as lead media agency
Not-for-profit health fund HBF has unveiled Starcom Australia as its new lead media agency, wrapping up a competitive pitch process.
As its media agency, Starcom will be responsible for HBF’s media planning, strategy and buying across its digital and traditional channels, brand, and performance. The company will leverage “advanced data analytics” to conduct its work.
Overall, the appointment is expected to support HBF and its five-year strategy — a plan that focuses on increasing its membership base, while upholding members’ health and wellbeing.
