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HBF’s quokkas parody another 80s song via Leo Burnett

January 24, 2022 9:48

The quokkas from HBF have returned in a new campaign from the health insurer’s creative agency of record Leo Burnett, titled “Now I Know What Love Is”.

The campaign features a parody of Foreigner’s “I Wanna Know What Love Is”, similar to the 2020 campaign which parodied Bonnie Tyler’s “Holding Out For a Hero”.

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Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics
HBF Kate Silver Leo Burnett Louise Ardagh
3 COMMENTS
Col 3 Feb 22

But who is the singer behind the quokka? I am sure it is not the quokka doing the singing!!

9 Likes
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kath 30 Jan 22

Best ad ever!!
Can’t you make it longer?

2 Likes
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Anonymous 2 Feb 22

What’s written on the back of Buddy the qokkas jacket?

1 Like
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