headspace ditches the impossible in first brand campaign

National youth mental health organisation headspace has launched its first-ever brand campaign via CX Lavender, encouraging young Aussies to ditch impossible expectations, in conjunction with National Headspace Day today.

Across nine spots, the campaign focuses on capturing distinctive experiences of vulnerable groups including young men, rural and remote young people, First Nations people and the LGBTQIA+ community.

Head of brand, marketing and communications at headspace, Brett Reardon, said: “headspace is already a well-known and trusted brand for young Australians and their families, so now it’s about making sure they’re aware of the full range of supports available in our centres and online.”