Headspace target parents in new campaign

National youth mental health foundation Headspace is targeting parents in a new campaign to help them identify the right time to seek information and advice regarding mental health problems in a young person.

The TV spot, created by The Glue Society, sees an adolescent boy, visually represented as a blur, interacting with family and friends juxtaposed with shots of him upset and not coping.

Headspace CEO Chris Tanti said: “It’s tricky to know everything that is going on in your son or daughter’s life, but parents often notice when something is not quite right.

“Adolescence can be a difficult time, so having a bad day or week is normal, but it’s when young people are no longer able to cope with day to day stresses, more serious problems can start to emerge.”

Writer and director, Pete Baker from The Glue Society said: “We wanted to create an emotional film which hit a nerve with parents, and gave them a sense of the support that headspace can provide rather than increased any stigma or fear in them. And we worked with many first time talent to create realistic performances and situations which both parents and young people could identify with.”

CREDITS

• Client – headspace
• CEO – Chris Tanti
• Head of Corporate Affairs – Elisabeth Tuckey Community Relations Manager – Sarah Shiell Production Company: Revolver
• Director: The Glue Society (Pete Baker) Executive Producer: Michael Ritchie Producer: Serena Paull
• DOP: Geoffrey Simpson
• Edit: Laurence van Camp at The Editors
• Casting: Mullinars Casting
• Post Production: Fin Design & Effects
• Music: Sonar Music