In a campaign which aims to promote a healthy way of losing weight, health and wellbeing brand IsoWhey have said ‘You Got This’ in its latest campaign.
Created by Urban, the ad strives to resonate with Australians trying to maintain their weight lose journey during times of stress.
In a series of 15 seconds ads, a woman is seen finding her inner strength through IsoWhey during times of stress.
Arina Pogossian, head of marketing at FIT BioCeuticals, said in a statement: “As the country’s leading weight loss supplement, IsoWhey understands the very real challenges faced by everyone committed to improving their personal health.
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“The #YouGotThis campaign aims to shine a light-hearted spotlight on these very real endeavours, highlighting how IsoWhey can complement a balanced diet and regular exercise to assist weight loss goals.”
Ryan McDonough, managing partner at Urban Communications, added: “This campaign will resonate with those who have struggled with the everyday challenges of staying committed to healthy living and weight management plans during life’s most stressful and busy moments.”
Credits:
- Campaign Creative – Urban
- Creative Directors: Jeff Mimery, Marti Greguric
- Account Manager: Holly Dover
- Producer: Diane Carson
- Campaign Production – Blunt Gorilla
- Director: Allison Gay
- Consumer Data & Brand Strategy – Unthink
- Client – BioCeuticals
- Head of Marketing – Arina Pogossian
- Marketing Manager, Weight & Sports – Carlotta Trabattoni
- Brand Manager, Weight & Sports – Matt Riley