Health fund NIB reviewing media account

Private health fund NIB is reviewing its media buying account, with an appointment expected in April.

NIB: Inviting proposals for its media account

NIB currently employs Ikon, which undertakes most of the brand’s media planning and buying duties, and embattled media agency Atomic 212, which handles performance media. 

A NIB spokesperson told Mumbrella: “We are currently reviewing our media buying capability in Australia with an RFP [request for proposal] process underway to select the most appropriate vendor to meet our ongoing needs.

“It is expected the process will be finalised in April and we look forward to working with the successful supplier to deliver upon our marketing objectives.”

NIB would not comment on the value of the account, however Mumbrella understands the brand spends approximately $12m annually. In 2014, when Ikon retained the account, it was worth $9.9m.


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