Health fund NIB reviewing media account
Private health fund NIB is reviewing its media buying account, with an appointment expected in April.
NIB: Inviting proposals for its media account
NIB currently employs Ikon, which undertakes most of the brand’s media planning and buying duties, and embattled media agency Atomic 212, which handles performance media.
A NIB spokesperson told Mumbrella: “We are currently reviewing our media buying capability in Australia with an RFP [request for proposal] process underway to select the most appropriate vendor to meet our ongoing needs.
at the end of the day it’s up to the client. They want the best. If you are open and transparent and declare conflicts upfront and can sell genuine benefits to the clients in conflict then there should be no problem, right.
Trading groups across the big agency groups look after multiple conflicts and it seems to work.
Conflicts across offices are NOT a problem period.
Interstate offices don’t talk to each other. Cooperation is a myth. So no tangible conflict.
I haven’t spoken to our Sydney team in over 2 years ..
The cardinal sin is same team on conflicting accounts.
I have seen this a lot but it tends to be a smaller agency thing as the bigger agencies can avoid this through scale.
Agencies caught doing this should be named and shamed, the staff sacked.
Trust is critical.